FYL Blog

Think underwires are scary? Think again. We’re busting the top three bra myths that haunt customers everywhere & sharing the truths that will change the way you shop and wear your bras for good. No tricks, just confident fits.

The secret is out - We are thrilled to announce that we are the first lingerie store to carry SHEFIT sports bras in Canada! You may know the viral SHEFIT sports bra for taking the...Continue reading

Back to school is an overwhelming, stressful time for both teens and parents. Teens are preparing to brave the halls once again, which means back to school shopping is in full swing. Changing bodies, and...Continue reading

Do you remember your first bra shopping experience? Was it exciting? Scary? Uncomfortable? Maybe it was everything all at once! At FYL, we understand that bra shopping can be a very vulnerable and sometimes intimidating...Continue reading

“I want something I can wear for my 12 hour shifts.”, “This pesky wire keeps digging into me. I don't think under-wire is my thing.”, “What’s a good bra for a busy full-time mom?” ,...Continue reading

Whether you're a nurse, doctor, firefighter, paramedic, or police officer (the list is endless!) - your bra should be the last thing in your wardrobe to fail you. Let's take a look at bras that work...Continue reading

We get it, there are SO many options out there for fast fashion and cheap lingerie. Many main stream brands are advertising with completely incorrect and damaging fits so it can get confusing on why to...Continue reading

Let's face it, after we've all spent so much time at home these last couple years during the pandemic, we want comfort. We want to throw on a comfy bra, throw on a sweater, cozy...Continue reading

A common misconception about bras is that they're meant to be super uncomfortable. Straps slipping off your shoulders, bands that ride up, underwires that hurt - the list goes on and on (visit our bra school for...Continue reading

#1: Quality and Comfort Luxury fabrics have always been more expensive, but like many things, fabric costs continue to skyrocket over the past few years. Many brands we carry put extra care and investment into finding fabrics that provide...Continue reading

We’re separating the truth from these myths to help you make the best bra buying decisions. Myth #1: Bra Straps Are Where Majority Of Your Support Comes From Heck no. It's actually your bra band...Continue reading

Some of the most common misconceptions and questions we get in our store is the purpose of what each part of the bra is supposed to do. We love educating our customers on what each...Continue reading

Congratulations on welcoming your new addition into your family!  There are so many exciting changes during this time and you're going to be learning so many things - let us make finding a nursing bra easy...Continue reading

Ewa Michalak is a bra-maker from Poland with an obsessed and dedicated following. She offers the one of the most comprehensive size ranges of all the bras Forever Yours Lingerie offers. If you have a unique...Continue reading

Many women come to forever yours lingerie to find their true bra size. Usually upon their first time visiting us, we ask what size they are currently wearing. Once they tell us, we ask, "Is...Continue reading

So today a coworker and I decided to test out the new BoobyTape we recently got in store, and let me tell you, I am SHOOK. As an H cup, I have always avoided buying...Continue reading