3 Bra Myths That Haunt Customers (and the Truth Behind Them)

It’s spooky season! And while we love a good ghost story, there’s nothing scarier than bra myths that refuse to die.

From “I can’t wear underwire” to “my size never changes,” these myths haunt customers everywhere, but at Forever Yours Lingerie, we’re here to shine a light on the truth!

Let’s bust a few of the most common ones:

Myth #1: “Underwire bras are uncomfortable.”

The truth: Only if it’s the wrong size!

An underwire bra that fits properly should feel supportive, not painful. When your band and cup fit as they should, the wire sits flat against your ribcage, not digging in or floating away.

If your wires are uncomfortable, it’s time for a new bra size (or even a new style). Our fitters are experts at finding your perfect match, no appointment needed, just walk in!


Shop our best-selling wired styles like the Elomi Lucie and Empreinte Cassiopee for a comfort level that’s truly hauntingly good.

Myth #2: “My size never changes.”

The truth: Your bra size can change more often than you think.

Hormonal shifts, weight changes, pregnancy, and even your cycle can affect your band and cup size. That’s why we recommend a fitting every 6–12 months. It’s like a check-up, but way more fun!

Think of it as a seasonal refresh. The perfect reason to try something new. You won't be disappointed! 

Myth #3: “Pretty bras aren’t supportive.”

The truth: You can absolutely have both.

Gone are the days of choosing between comfort and beauty. Brands like PrimaDonna, Chantelle, and Wacoal blend craftsmanship and design, so you get the lift and the luxury.


Confidence looks good on you and so does that bra you’ve been eyeing.

Final Takeaway:

Don’t let old bra myths haunt your lingerie drawer. This week, treat yourself to a fitting at our Langley or Burnaby stores or explore new arrivals online.

Your perfect fit is waiting… no tricks, just treats. ;)