Recommend FYL’s brand strategy and positioning against competitors to leadership and keep it current as the business grows.

Present and recommended annual and quarterly marketing plan tied to revenue and traffic targets for Langley and Burnaby, and to whatever the business is growing that quarter. 

Present and recommended social media plan of action and update it as platforms and AI tools change. 

Recommend an AI search visibility strategy, so FYL is surfaced when customers ask AI assistants where to shop. 

Keep an eye on competitors and local trends, and bring ideas to leadership. 

Test new platforms, formats and ideas, and pitch campaigns proactively rather than waiting for a calendar. 

Build the yearly marketing budget with leadership, split spend by channel and campaign, and check actual spend against the plan every month. 

Report what every dollar brings back, and suggest where to move money based on results. 

Secure and manage co-op marketing with our vendors and brands (campaign funding, supplied assets and shared ad spend), and report results back to them. 

Build influencer and ambassador relationships that grow reach, reviews and search visibility, including agreements, deliverables and gifting. 

Manage freelancers and suppliers such as photographers, designers and printers, including quotes, agreements and invoices. 

Present and recommended campaign calendar for holidays, clearance, fit events and new brand launches, planned across email, social, paid ads and in-store. 

Plan marketing against the buying and launch calendar, so promotion is ready before product lands. 

Coordinate in-store marketing and visual merchandising with store leads at both locations. 

Brief store staff before each campaign so the floor knows the offer and the product. 

Collaborate with planning and running events, trunk shows, local partnerships and community presence, with leadership. 

Run email marketing and CRM: newsletters, abandoned-cart and automated flows, and the VIP and loyalty program. 

Plan, build and optimize paid campaigns on Meta and Google, including targeting, budget and return tracking. 

Manage website SEO and on-site optimization, and Google Business Profile listings for both locations. 

Publish two SEO-optimized blog posts per month. 

Manage e-commerce product content: product photography, listings, descriptions and online sales support. 

Plan photo and video shoots against the campaign calendar, with concept, location, shot list and turnaround defined ahead of time. 

Cast and book models who reflect the size and body range FYL fits; manage releases, usage rights, fees, photographer and store scheduling, styling and product pulls, and run the shoot day. 

Manage the asset library: a shared home for finished photo and video, with consistent naming and access. 

Recommend guidelines for staff content: what can and can’t be posted, and who can speak for the brand. 

Manage our Social Media Coordinator & Content Creator: set priorities, approve the weekly content calendar, hold weekly check-ins and give regular feedback. 

Review campaign, launch and paid ad creative before it goes live. 

Handle escalations from social, including reviews, complaints and sensitive messages. 

Set quarterly targets with leadership and track how we’re doing against them. 

Report on outcomes, not activity: website traffic, conversion, follower and email list growth, and revenue attribution. 

Present a monthly marketing report to leadership, combining social, email, paid, search and in-store results. 

Complete bra-fit training and work regular sales-floor and fitting-room shifts at both locations so you get a better sense of our customers, why we do what we do and what marketing resonates with our customers.  

Take what you hear from customers on the floor and use it in our campaigns and content. 

Traffic: website sessions and store foot traffic, by location. 

Conversion: online conversion rate and revenue from marketing-driven campaigns. 

Email and loyalty: list growth, open and click rates, and revenue from automated flows. 

Paid media: return on ad spend and cost per acquisition on Meta and Google. 

Search: organic rankings, Google Business Profile views and actions, and presence in AI search answers. 

Social: follower growth and engagement, through our Social Media Coordinator & Content Creator. 

Budget: staying within budget, and co-op funding secured from our brands. 

Reputation: our average review rating, and how fast we respond to reviews and complaints. 

Leadership: priorities, budget, approvals and the monthly marketing report. 

Social Media Coordinator & Content Creator: your direct report, who runs social day to day. 

Store leads and fit specialists: in-store marketing, visual merchandising, events and staff content at both locations. 

Buying: the buying and launch calendar, so promotion is ready before product lands. 

External: brand and vendor partners, influencers and ambassadors, models, photographers, freelancers, platforms and local community partners. 

3+ years in marketing, ideally in retail or fashion, with a portfolio showing campaigns you owned and the results they drove. 

Hands-on with an email platform (Klaviyo or Mailchimp), Meta Business Suite and Ads Manager, Google Ads, Shopify, Google Analytics and Google Business Profile. 

Experience managing a marketing budget and reporting on return. 

Working skills in photo and video editing and basic graphic design. 

Diploma or degree in Marketing, Communications or Digital Media; relevant experience matters most. 

Experience leading or mentoring a direct report. 

Experience in intimate apparel, swimwear or fashion retail. 

Working knowledge of SEO and AI search visibility. 

Strategic thinking: you build plans from business goals, not just a posting calendar. 

Communication: you write well and are comfortable presenting results to leadership. 

Analysis: you read the data, set targets and act on what the numbers say. 

Leadership: you give clear direction and feedback, and handle vendors, models and brand partners with good judgment. 

Organization: you’re self-directed and can run several campaigns at once without missing deadlines. 

Brand judgment: you protect FYL’s inclusive voice and show intimate apparel tastefully, within platform rules. 

Time split between desk work and in-store time at Langley and Burnaby, with regular travel between the two stores. 

Regular sales-floor and fitting-room shifts, including standing for extended periods. 

Occasional evenings and weekends for events, trunk shows, launches and shoots. 

Shoot days may involve carrying equipment and product and working on set with models in lingerie and swimwear. 

Daily work with intimate apparel and body-inclusive content. 

Salary of $60,000–$75,000 per year, based on experience 

Performance-based bonuses and incentives 

Additional earning potential through in-store tips during customer-facing shifts 

Comprehensive health and dental benefits

Birthday off with Pay 

Generous employee discount (40%) 

Free merchandise and product samples from our suppliers and brand partners 

Opportunities for professional development and career advancement 

A creative, customer-focused and inclusive workplace culture